Learning new things, in the beginning, is always hard. Folks feel so overwhelmed, given the amount of information they are being bombarded with. And ironically, this is where consumers often lose interest. Talk to anyone today and you will find that pretty much everyone has their own social media account they like to call home. And nearly a billion worldwide consumers have chosen to set up shop with Instagram.
If you are not there yet, start now. It only takes a few minutes to set up your first Instagram account. You’ll do this with your smart mobile device. One of the most popular features it has is the camera. Now is the time to use it at will. While setting up your Instagram platform, you’ll already be publishing your first pictures. But make them stick. Setting up a presence on Instagram as a newcomer takes some doing.
As it is with learning new tricks of the trade, persistence always pays off. Never mind if you do not yet have a clear strategy, not sure what theme you’d like to draw your first batch of followers in with. Continue practising with your new platform and you’ll soon be inspired with a first strategy that helps you to develop an enduring brand. It is akin to the aspirant writer finding his voice or métier. Over time, your writing will improve and the quality of your photos will improve, and you will grow Instagram followers as naturally as the first beanstalks sprouting flowers.
It is always going to be something of a formidable game changer for you at this stage, but you too can learn to be an influence on Instagram, rather than always being influenced by what others say or do. It is in keeping with creating an original voice and presenting something unique to a future target market, something not easy to do in this highly competitive environment that is social media marketing.
From the get-go, become accustomed to being an influence peddler, but of course always mindful of never rubbing up to people in the wrong way. You are also within your rights to remain selective. Learn when will be the most appropriate time to turn on notifications and also when to turn them off. It is your Instagram account for crying out loud. Have your say when and how. Keep track of your regular posts and respond consistently and on time to anything pertinent being said about your presentations.
Learn to be the first to respond to what others are saying or doing. Show them that you care and you are always wide awake and in tune with what’s happening around you. While you can have your say, it is always your right, you’re going to need to learn to respect your audience. And if you find the going hard at times, not yet able to reach out, you can buy new followers and politely inform them why you’d like them to be part of your family.